Measure the direct success of your marketing as you serve more patients
The days of a patient going straight to a physical therapist referred by their doctor aren’t gone - but having that referral result in an appointment is meeting more detours along the way. While doctor referrals are the largest source of new business for physical therapy clinics, patients who are prescribed physical therapy are making more informed decisions by seeking recommendations from their friends, referrals on social media, and information they find through their own online research.
PT practices rely on LBN to increase their
patient base while they help patients heal.
Finding a trusted physical therapist conveniently located near home, work or school is important to a parent or caretaker. Through LBN’s work with more than 80 physical therapy locations and PT brands, we’ve developed a data-informed proprietary solution that is driving online engagement and phone calls for appointments through local digital marketing for physical therapy offices. We also make measurement of marketing performance simple for physical therapists, including:
- Identifying what information about their practice matters most to patients
What mobile and online consumer behavior and marketing activity
result in an appointment
- Calculating the value of a patient in relation to marketing dollars spent
Increase mobile and online engagement with
information patients need to make an appointment.
- Direction requests
Click to call to schedule
- Hours of operation
Links to specific websites or additional
information about your practice
- Services and specialty
- Staff Bios
Our experienced healthcare marketing strategists understand there’s a small window of time between the time a patient is prescribed physical therapy and begins treatment. This is why executing a local digital strategy with precision is critical to business growth. Physical therapy clinics rely on our team and LocalBizNOW technology solution to take care of the heavy lifting and to apply the right balance of tech, strategy and analytics so that patients come to you.
Performance & Insights
Patients choosing WOM
referrals over doctor referrals
- Online and social reviews
- Changes in the health insurance industry
- Changes to costs covered by patient or insurance
Based on measured consumer
engagement, the most important
information customers seek
online when looking for a
physical therapist are: information
on the PT’s website, calling the
office directly, and directions
to the office.